24 WEEKS / HARDWARE ADAPTIVE CONNECTOR
HiPhi Port is a fixative, easy to connect modular adaptive port. HiPhi port is firmly situated in the center area of the car roof, offering the possibility of diverse scenarios for front and rear passengers. It also empowers the brand and enhances the extensibility of its development of product ecosystem.
What- HiPhi Design 高合设计
Where- HiPhi, Shanghai
Scenario-driven design, design enpowers user scenarios.
HiPhi's users come from all walks of life, but they all seek innovation and are full of desire to explore, their interests and lifestyles are many - equestrian, skiing, Cambridge rowing, handmade items, outdoors, vlogging, etc.
Our design team is exploring how to satisfy their diverse needs through this standard hardware in the veichle.
“How to expand the boundary of the user scenarios?”
HiPhi users are the ones who have the most personalized and emotional needs, and they are full of the desire to explore and have diverse interests.
Identify and summarize scenarios
Our team is filled with different voices, we come up ideas such as: hooks for all sizes luggage bags? Foldable storage bins for the rear passengers? A fixable fishing box in the trunk? And so on. We then summarized user's scenario into 5 most common Modes to further develop our idea.
Game Mode ....
Through competitive analysis and market research, we got inspired by vlogger's magnet attachment devices. It seems to have lots of opportunity with its easy to attach and replaceable feature. Then we cooperated with fidlock's technology to further develop our product design.
Inspiration and Benchmark
Design around our SDE package
Vehicle-grade compoents require harder safety requirements comparing to consumer-grade products. Therefore, how to work with the engineering team to bring the port to mass production is subject to a large number of prototyping.
Making several 1:1 physical models that including locking system
Mid-Phi Idea showcase
First round attachments in available for purchase, including a phont/pad holder.
A moving office mode
A Midnight Shinny Bar
Cozy father-daughter time
User's own Installment
*Develop inplant software to operating the conneted hardware.
*More convenient, easy to attach magnetic port.
*The second round of port accessories, including reading light bar, DJI camera holder, etc.