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Quilt

10 WEEKS / GROUP PROJECT FOR COVID-19 

Quilt is a remote funeral service that helps people who lost their loved one to plan and hold a dignified funeral.

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When-  2020.08

What-   Covid-19 reflective project

Where- LA, ACCD

Who-    Benzhe Chen - Product Designer
             Viola Huang - Product Designer  

             Peggy Li - Product Designer
             Ruiying Xu - Interaction designer

DESIGN PROMPT

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In 2020, COVID-19 has been affecting all individuals in different ways. In this project, we get the chance to develop the new system to adapt the new normal. After researching in different aspects during COVID-19, our team decided to take the challenge and design for a better end of life experience.

How can we show support to someone who is grieving after such a difficult loss? How can we celebrate the life of a loved one with dignity while maintaining social safety?

Lots of People died in Covid-19.

WHAT OUR TEAM GOT OUT FROM THE PROJECT:

After the project, our team made a video which is a gift to ourselves to remember this project and all the emotions we had during this term as we worked together. This project is designed under the shadow of death, taught us to seize each moment we have to live and love fully.

Market and trend research

IN THE WORLD- COVID-19

Global death (Aug 8, 2020)

No more than 10 family members are allowed to physically attend the funeral during COVID-19.

773K

Grieving Alone

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1. In 2020 it has been 8 years since Amanda moved away from home at the age of 18.

2. She visits her family once a year, but because of COVID 19, this year’s visit has been cancelled.

WHAT IS HAPPENING TODAY?

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3. Her Grandma COCO was diagnosed with a brain tumor in July, and within 3 weeks she passed away. 

4.  During her last days, Amanda could only talk to her over the phone from miles away. 

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5. After Grandma Coco passed away, her Family was overwhelmed with their loss

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6. Amanda wished she could attend the funeral and support with her family in this time of need even at a distance.

 

 

 

 

 

 


How can she reminisce together with them during this time of social distancing?

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Ideation and mockups
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USER JOURNEY

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APP AND IP

KEY TOUCH POINT

KEY TOUCH POINT

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PAINPOINTS

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Family, funeral director, online funeral participant have different needs. They should be able to access what they want quickly.

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Find suitable funeral director according to faith, personal interest.

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Lack of organization and guideline on online ceremony

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Planning for funeral is harder due to the restriction of Covid-19

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Funeral is personal

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Different camera view gives sense of physical participation

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People wants to feel others even in distance

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Distant participant feel less involved in the whole process.

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The viewing process gives the participant a last chance to say goodbye to the decreased to have conversation with people.

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Lack of in-person support for close family member.

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When people give individual speech, participant can be able to focus on the speaker.

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Lack of physical solemnity for distant participant when using a digital device.

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People wants to look back the funeral and the time with their passed love.

WHAT WE OFFER

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Planning platform

Online livestream Platform

On-site device setup

Anchor 1

I'M AN ORIGINAL CATCHPHRASE

A remote funeral service that helps people plan and hold a dignified funeral for loved ones they’ve lost during social distancing.

THE BRAND QUILT

For the name, quilt is connecting paddings to form a warm bed covering or garment. We want to use quilt as a metaphor to voice the key value of our brand - Connect love together beyond distance.

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DESIGN PROCESS

All the design from Quilt team are conducted from rigorous user testing and continuous prototype revision.

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01

 Funeral

Planning  

Family & Funeral Director (Clergy)

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Landing page

Quilt services for families, friends, and funeral homes.

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Registration Questionnaire

Provide personalized planning template

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Planning
Modules

Friendly co-planning experience utilizing convenient modules.

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Communication with Pastor

Keep in contact with the pastor while planning.

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Memorial Space

Family and friends share memorial texts, images and videos.

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Gift Store

Manage and receive digital gifts and memorial funds.

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02

Set up 

Digital Devices 

On-site Devices

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DESIGN PROCESS

Ideation and real site testing

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Modular Product Kit

On-site set up

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Projector Screen

Viewing camera

Live Camera

Wall Camera

Projector

Speaker

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EXAMPLE RENDER

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01

Planning

02

02

Set up

03

Viewing 

04

Funeral

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SO, WHAT IS QUILT?

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03

Online 

Funeral

Ceremony

Online Guests

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Invitation &
Join in

Protect the privacy of your loved one.

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Live Message Board

See supports from others.

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Send
Gift

Send your gifts and donation to help the family.

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Waiting
Room

Join a casual conversation as you would do in person

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Switch
Camera View

Experience the ceremony with flexible camera views

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Have
A Seat

Share the same view as the on-site guests as if you sit next to them.

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Individual
Eulogies

Express your love and show respect to speakers.

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Memory
Board

Share your precious stories and discover the life storiesfor the one passed away

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Thank You Card

Personalized thank you words directly from the family

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04

On-Site

Funeral

Ceremony

On-site Devices

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Pass On
the Supports

See many supports from online guests

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Share the Memories

Displayed memories and gifts uploaded from families and friends

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Individual
Eulogy

Be able to see the online guests and speaker

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Personalized
Immersive
Experience

Based on the wishes from the loved one passed away

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Brand Position

Connected and personalized

There are many types of funeral providers, but few offers a personal touch and interaction between online and onsite guests. Quilt is specifically tailored to offer both, bridging the physical and emotional distancing imposed by the Covid Pandemic.

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Business Model

Web, Service, Space, Product

Quilt ’s business model is a multi-faceted marketplace, by provide livestream funeral services to funeral home and their own religious practice, to offers both authentic and professional service.

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High & Low Cost Plan

Customizable products and service

Quilt provides different cost packages based on number of participants, the requirements of the funeral home, and any complexities of particular religious practices. Funeral homes can also choose to set up the onsite devices by either a professional crew or by themselves. (clear instructions will be provided in this case).

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Future opportunities

Sustainable Business

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Brand Value

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Dignified funeral at anytime

What we wish to achieve is to dignify people’s end of life experience despite physical constraints and limited situations. 

Inclusivity service for anytime

We aim to provide an inclusive funeral service, appropriate for all races, religions and backgrounds.

Business Strategy

Brand and Future

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