Quilt
10 WEEKS / GROUP PROJECT FOR COVID-19
Quilt is a remote funeral service that helps people who lost their loved one to plan and hold a dignified funeral.
When- 2020.08
What- Covid-19 reflective project
Where- LA, ACCD
Who- Benzhe Chen - Product Designer
Viola Huang - Product Designer
Peggy Li - Product Designer
Ruiying Xu - Interaction designer
DESIGN PROMPT
In 2020, COVID-19 has been affecting all individuals in different ways. In this project, we get the chance to develop the new system to adapt the new normal. After researching in different aspects during COVID-19, our team decided to take the challenge and design for a better end of life experience.
How can we show support to someone who is grieving after such a difficult loss? How can we celebrate the life of a loved one with dignity while maintaining social safety?
Lots of People died in Covid-19.
WHAT OUR TEAM GOT OUT FROM THE PROJECT:
After the project, our team made a video which is a gift to ourselves to remember this project and all the emotions we had during this term as we worked together. This project is designed under the shadow of death, taught us to seize each moment we have to live and love fully.
IN THE WORLD- COVID-19
Global death (Aug 8, 2020)
No more than 10 family members are allowed to physically attend the funeral during COVID-19.
773K
Grieving Alone
1. In 2020 it has been 8 years since Amanda moved away from home at the age of 18.
2. She visits her family once a year, but because of COVID 19, this year’s visit has been cancelled.
WHAT IS HAPPENING TODAY?
3. Her Grandma COCO was diagnosed with a brain tumor in July, and within 3 weeks she passed away.
4. During her last days, Amanda could only talk to her over the phone from miles away.
5. After Grandma Coco passed away, her Family was overwhelmed with their loss
6. Amanda wished she could attend the funeral and support with her family in this time of need even at a distance.
How can she reminisce together with them during this time of social distancing?
USER JOURNEY
KEY TOUCH POINT
KEY TOUCH POINT
PAINPOINTS
Family, funeral director, online funeral participant have different needs. They should be able to access what they want quickly.
Find suitable funeral director according to faith, personal interest.
Lack of organization and guideline on online ceremony
Planning for funeral is harder due to the restriction of Covid-19
Funeral is personal
Different camera view gives sense of physical participation
People wants to feel others even in distance
Distant participant feel less involved in the whole process.
The viewing process gives the participant a last chance to say goodbye to the decreased to have conversation with people.
Lack of in-person support for close family member.
When people give individual speech, participant can be able to focus on the speaker.
Lack of physical solemnity for distant participant when using a digital device.
People wants to look back the funeral and the time with their passed love.
WHAT WE OFFER
Planning platform
Online livestream Platform
On-site device setup
I'M AN ORIGINAL CATCHPHRASE
A remote funeral service that helps people plan and hold a dignified funeral for loved ones they’ve lost during social distancing.
THE BRAND QUILT
For the name, quilt is connecting paddings to form a warm bed covering or garment. We want to use quilt as a metaphor to voice the key value of our brand - Connect love together beyond distance.
DESIGN PROCESS
All the design from Quilt team are conducted from rigorous user testing and continuous prototype revision.
01
Funeral
Planning
Family & Funeral Director (Clergy)
Landing page
Quilt services for families, friends, and funeral homes.
Registration Questionnaire
Provide personalized planning template
Planning
Modules
Friendly co-planning experience utilizing convenient modules.
Communication with Pastor
Keep in contact with the pastor while planning.
Memorial Space
Family and friends share memorial texts, images and videos.
Gift Store
Manage and receive digital gifts and memorial funds.
02
Set up
Digital Devices
On-site Devices
DESIGN PROCESS
Ideation and real site testing
Modular Product Kit
On-site set up
Projector Screen
Viewing camera
Live Camera
Wall Camera
Speaker
EXAMPLE RENDER
01
Planning
02
02
Set up
03
Viewing
04
Funeral
SO, WHAT IS QUILT?
03
Online
Funeral
Ceremony
Online Guests
Invitation &
Join in
Protect the privacy of your loved one.
Live Message Board
See supports from others.
Send
Gift
Send your gifts and donation to help the family.
Waiting
Room
Join a casual conversation as you would do in person
Switch
Camera View
Experience the ceremony with flexible camera views
Have
A Seat
Share the same view as the on-site guests as if you sit next to them.
Individual
Eulogies
Express your love and show respect to speakers.
Memory
Board
Share your precious stories and discover the life storiesfor the one passed away
Thank You Card
Personalized thank you words directly from the family
04
On-Site
Funeral
Ceremony
On-site Devices
Pass On
the Supports
See many supports from online guests
Share the Memories
Displayed memories and gifts uploaded from families and friends
Individual
Eulogy
Be able to see the online guests and speaker
Personalized
Immersive
Experience
Based on the wishes from the loved one passed away
Brand Position
Connected and personalized
There are many types of funeral providers, but few offers a personal touch and interaction between online and onsite guests. Quilt is specifically tailored to offer both, bridging the physical and emotional distancing imposed by the Covid Pandemic.
Business Model
Web, Service, Space, Product
Quilt ’s business model is a multi-faceted marketplace, by provide livestream funeral services to funeral home and their own religious practice, to offers both authentic and professional service.
High & Low Cost Plan
Customizable products and service
Quilt provides different cost packages based on number of participants, the requirements of the funeral home, and any complexities of particular religious practices. Funeral homes can also choose to set up the onsite devices by either a professional crew or by themselves. (clear instructions will be provided in this case).
Future opportunities
Sustainable Business
Brand Value
Dignified funeral at anytime
What we wish to achieve is to dignify people’s end of life experience despite physical constraints and limited situations.
Inclusivity service for anytime
We aim to provide an inclusive funeral service, appropriate for all races, religions and backgrounds.
Business Strategy
Brand and Future